{"id":1148,"date":"2020-10-30T14:59:10","date_gmt":"2020-10-30T14:59:10","guid":{"rendered":"https:\/\/colourspray.net\/?p=1148"},"modified":"2020-10-30T15:02:30","modified_gmt":"2020-10-30T15:02:30","slug":"facebook-advert-audience-guidelines","status":"publish","type":"post","link":"https:\/\/colourspray.net\/?p=1148","title":{"rendered":"Facebook Advert Audience Guidelines"},"content":{"rendered":"
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Audience Guidelines<\/b><\/div>\n

Set your audience the right way by selecting the relevant and specific demographics e.g. age, gender, and location.<\/p>\n<\/div>\n

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\"1\"<\/a><\/p>\n

Use available options of\u00a0Detailed targeting<\/a><\/span>\u00a0and\u00a0Detailed targeting expansion<\/a><\/span>\u00a0(available in ads manager).<\/p>\n

Use keywords and interest which are directly related to your business vertical and keep the number of keywords defined<\/p>\n

Here are some useful links below for more details.<\/p>\n

Detailed targeting<\/span>
\n<\/a>Creative Tips<\/span>
\n<\/a>Best practices<\/a><\/span><\/p>\n

More info on best practices when creating a message campaign.<\/p>\n

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  1. Highlight a brand\u2019s voice. This is a chance to have a 1:1 conversation with a customer. Creating a voice or personality for a brand will help customers get to know a business.<\/li>\n
  2. Respond to messages in a timely manner. Best practices show timely responses encourage customers to learn more about a brand or business. Respond within a few business days to maintain customers\u2019 interest.<\/li>\n
  3. Greet people once they land in Messenger. Create a personalized welcome message that automatically greets people and describes what they can do with a business in Messenger. Add quick replies to make it easy for people to take preferred actions, for example try listing hours of operation or address.<\/li>\n<\/ol>\n<\/div>\n
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    Creative Guidelines<\/b>
    \nEngaging and creative ads don’t require expensive equipment or lots of time. Here are 6 tips to improve the power of your creative:<\/p>\n